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London, UK - The BBC has confirmed the suspension of EastEnders actor Jamie
Borthwick following his use of an ableist slur on the set of Strictly Come Dancing.
The incident, which came to light via a video circulated online, shows Borthwick
using derogatory language to describe the people of Blackpool, the host town for a
significant Strictly filming week. This development has ignited a broader
discussion about accountability, the impact of language, and the BBC's
commitment to its stated values.
The controversy erupted after a video emerged of Borthwick, known for his long-
standing role as Jay Brown in the popular BBC soap, uttering the offensive term.
The footage, reportedly filmed backstage during rehearsals for Strictly's flagship
Blackpool week in November, captured Borthwick's reaction to making it through
to that crucial stage of the competition. The Sun on Sunday was the first to report
on the incident, bringing it to the immediate attention of the public and the
broadcaster.
A spokesperson for the BBC promptly addressed the matter, stating, "This language
is entirely unacceptable and in no way reflects the values or standards we hold and
expect at the BBC. We have robust processes in place for this." This swift
condemnation underscores the seriousness with which the BBC views such
transgressions, particularly given its public service broadcasting remit and its
commitment to inclusivity. The suspension of a prominent actor from one of its
flagship shows sends a clear message about the network's zero-tolerance policy
towards discriminatory language.
The incident has drawn strong criticism from disability equality charities. Warren
Kirwan, media manager at Scope, a leading disability equality charity, did not
mince words. "Attitudes and language like this are never acceptable," Kirwan
stated. "It’s not just ignorant and hurtful to disabled people, it has wider
consequences. Negative attitudes hold disabled people back in all areas of life,
from getting a job to shopping on the high street." Kirwan further urged Borthwick
to "reflect on what he said, educate himself and do better. We hope he takes the
opportunity to get to know the reality of disabled people’s lives." Scope's powerful
statement highlights the real-world impact of ableist language, emphasizing that
such terms perpetuate harmful stereotypes and contribute to systemic barriers
faced by disabled individuals.
In response to the outcry, Jamie Borthwick issued a sincere apology through The
Sun on Sunday. "I want to apologise sincerely and wholeheartedly for the words I
used in the video showing my reaction to making it through Blackpool week on
Strictly," he said. "I am deeply sorry for any offence and upset my words and
actions have caused." Borthwick attempted to explain his actions, stating, "It is no
excuse, but I did not fully understand the derogatory term I used and its meaning.
That is on me completely. Now I am aware, I am deeply embarrassed to have used
the term and directed it in the way I did. It was wrong." He further added, "When I
made the video, I was excited and caught up in the moment. Again, that is no
excuse. But my regrettable actions are not a true reflection of my views, or who I
am."
Borthwick also made a point of expressing his fondness for Blackpool and its
residents. "I enjoyed every minute of my time in the Blackpool Tower Ballroom and
the town itself. The people of Blackpool have always been amazing with the
Strictly crew, dancers and cast members. I know they will be again for this year’s
show and those in years to come. I am truly sorry." While his apology
acknowledges the harm caused and expresses regret, the efficacy of claiming
ignorance about a widely recognized derogatory term has been questioned by
some. The incident serves as a stark reminder that public figures, particularly those
associated with family-friendly programming, are held to a high standard
regarding their conduct and language.
Jamie Borthwick, 30, has been a familiar face on British television screens since
2006, when he joined EastEnders as Jay Brown. His long tenure on the show makes
him one of its most recognizable and longest-serving actors, solidifying his place
in the fabric of British soap opera history. Over the years, he has garnered critical
acclaim for his performances, including a British Soap Award for best dramatic
performance from a young actor and an Inside Soap Award for best actor. His
participation in Strictly Come Dancing further elevated his public profile,
particularly after winning the 2023 Christmas special with professional dancer
Nancy Xu. In the most recent series, he was paired with Michelle Tsiakkas and
reached week 10, finishing seventh, a commendable achievement that brought him
closer to the Strictly fanbase.
This incident involving Borthwick is not an isolated one for Strictly Come Dancing,
which celebrated its 20th anniversary last year. It follows another recent
controversy involving former contestant and radio host Wynne Evans. Last month,
Evans, a Welsh opera singer, announced he was leaving his BBC Radio Wales show
after the broadcaster "decided not to renew" his contract. This decision came after
he apologized for using what he described as "inappropriate and unacceptable"
language during the launch of the Strictly Come Dancing live tour in December.
The Mail on Sunday had reported on Evans making a remark to a woman in a video
filmed during the event. It is understood that Evans received a warning from tour
producers over the remark. In January, he stated, "I’ve agreed with the BBC that I’ll
take some time out from my radio show and the Strictly Live tour, as well as my
other public commitments, to prioritize my wellbeing. I am deeply sorry for the
pain my inappropriate actions have caused, and plan to take this time for self-
reflection." These consecutive incidents highlight a recurring challenge for the BBC
in managing the conduct of its talent, especially those participating in high-
profile, live-broadcasted events.
The suspension of Jamie Borthwick by the BBC is more than just a disciplinary
action against an individual actor; it is a significant moment that forces a wider
societal introspection. In an increasingly interconnected world, where every word
spoken, particularly by public figures, can be amplified and dissected, the
responsibility to use language thoughtfully and respectfully has never been
greater.
The term "ableist slur" itself warrants examination. Ableism, at its core, is
discrimination and social prejudice against people with disabilities based on the
belief that typical abilities are superior. Ableist language, therefore, encompasses
words, phrases, or expressions that denigrate, stereotype, or otherwise marginalize
individuals with disabilities. These terms, often deeply ingrained in everyday
vocabulary, contribute to a culture that can unwittingly perpetuate exclusion and
misunderstanding. Borthwick's claim of not fully understanding the derogatory
nature of the term he used, while potentially true, underscores a broader issue of a
lack of awareness and education surrounding disability issues. Many individuals,
through no malicious intent, may use such terms without grasping their historical
context or the profound hurt they inflict.
The BBC, as a public service broadcaster, has a particular obligation to champion
inclusivity and challenge discriminatory attitudes. Its editorial guidelines explicitly
promote fair and accurate representation of all groups, and this extends to the
language used by its employees and talent. The rapid and decisive action taken
against Borthwick, including his suspension, demonstrates the BBC's commitment
to upholding these standards. It signals to both its internal staff and the wider
public that ableist language will not be tolerated, regardless of the individual's
celebrity status or the context in which the remark was made.
The impact of such incidents extends beyond the immediate consequences for the
individuals involved. They offer a crucial opportunity for public education and
dialogue. When a prominent figure like Jamie Borthwick is suspended for using an
ableist slur, it forces audiences to confront the issue of ableism head-on. Disability
rights advocates and organizations like Scope seize these moments to raise
awareness, educate the public, and advocate for greater understanding and
respect. The media coverage surrounding Borthwick's suspension, for instance, has
undoubtedly led many to research and understand the meaning and implications
of ableist language, thereby contributing to a more informed society.
Furthermore, the incident highlights the pervasive nature of ableism, even in
seemingly benign contexts. Borthwick's apology suggested he was "excited and
caught up in the moment," implying that the slur was a thoughtless utterance
rather than a deliberate act of malice. While this may be the case, it does not
diminish the harm caused. It merely illustrates how deeply ingrained ableist
language can be within societal norms, to the point where it can be used
unconsciously. This underscores the need for ongoing education and self-
awareness, even among those who consider themselves progressive or inclusive.
The expectation is that individuals, particularly those in positions of influence,
should be continuously learning and evolving their understanding of respectful
communication.
The pressure on public figures to maintain an impeccable image has intensified
dramatically in the age of social media and ubiquitous recording devices. What
might once have been an off-the-cuff remark in a private setting can now be
instantly captured, shared, and scrutinized by millions. This reality places a
significant burden of responsibility on celebrities, who are not only role models
but also ambassadors for the organizations they represent. The BBC's actions
reflect this new reality, demonstrating that even moments of perceived privacy or
excitement are subject to the same standards of conduct.
The "robust processes" mentioned by the BBC spokesperson suggest a formal
disciplinary framework in place for such infractions. While the specifics of
Borthwick's suspension and its duration have not been fully disclosed, such
processes typically involve an investigation, an opportunity for the individual to
respond, and then a decision on appropriate sanctions, which can range from
warnings to temporary suspensions or even termination of contracts. The fact that
Borthwick was suspended indicates that the BBC deemed the incident serious
enough to warrant a significant punitive measure, serving as a deterrent to others.
The Strictly Come Dancing setting for this incident is particularly noteworthy.
Strictly is known for its inclusive and celebratory atmosphere, often featuring
contestants from diverse backgrounds and with varying abilities. Its very premise,
which sees individuals pushing their physical boundaries, could be seen as
fostering an environment that challenges preconceptions about capability. For an
ableist slur to emerge from within this context is therefore particularly jarring and
disappointing for fans and disability advocates alike. It serves as a reminder that
even in seemingly inclusive environments, underlying biases can persist and
manifest through language.
Looking ahead, this incident will likely prompt the BBC and other media
organizations to review and potentially strengthen their internal training programs
on diversity, inclusion, and appropriate language. For actors, presenters, and all
personnel, ongoing education on topics such as ableism, racism, sexism, and other
forms of discrimination is crucial. This is not merely about avoiding controversy
but about fostering a truly inclusive and respectful working environment and, by
extension, contributing to a more inclusive society.
The public reaction to Borthwick's suspension has been varied, reflecting the
diverse perspectives on free speech, accountability, and the severity of different
forms of discriminatory language. While many have applauded the BBC's swift
action, others have expressed concern about what they perceive as an overly harsh
response or a "cancel culture" mentality. However, the consensus among disability
advocacy groups and many members of the public is that ableist language causes
real harm and that consequences for its use are necessary to promote a more
equitable society.
Ultimately, Jamie Borthwick's suspension serves as a powerful and timely reminder
that language matters. Words have the power to uplift and to demean, to include
and to exclude. For public figures, the responsibility to wield this power
consciously and respectfully is paramount. The BBC's decision sends a clear
message: that while the entertainment industry thrives on personality and
spontaneous moments, it must also uphold fundamental values of respect and
inclusion, ensuring that its platforms do not inadvertently become vehicles for
prejudice. As the conversation around ableism continues to evolve, incidents like
this, while regrettable, play a crucial role in raising awareness and driving positive
change. The hope is that Borthwick will indeed take the opportunity to educate
himself, as urged by Scope, and emerge from this experience with a deeper
understanding and a renewed commitment to inclusive language and attitudes.
